Proof Team

Our industry-leading team are here to guide you on your app development journey and help you be First-to-Market with your app idea.


Joseph Russell

Creative & User Engagement

The founder of DreamWalk Apps in 2009, Joseph is an Australian mobile industry leader, specializing in the design and launch of engaging mobile experiences. Some of Joseph’s many credits include:

• The Secret – Top Grossing Lifestyle App Worldwide
• Jam for iPhone – No. 1 Music App in 26 Countries
• PUMP Urban Treasure Hunt – Coca Cola
• Surfy – No. 1 Sports Game in Australia & NZ
• Camping Around Australia – Top Grossing Lifestyle App

Karl Graf

With 6+ years experience leading successful software projects and a track record of guiding entrepreneurs and brands to achieve their objectives, Karl heads up strategy for Proof and oversees the successful delivery of client projects.

Karl has worked with some of the World’s biggest brands including Apple, Deloitte, Telstra and Envato as well as a long list of Australian SMEs and startups. Karl is passionate about partnering with innovative leaders to facilitate digital disruption and bottom-line growth through mobile technologies.

Daniel Rodriguez

Technology & Architecture

One of Melbourne’s most experienced and highly sought after mobile developers, Dan oversees architecture and manages the development team at Proof. He has extensive experience with a range of frameworks and languages, as well as cutting edge technologies including AR, Machine Learning and Artificial Intelligence.

Dan’s impressive resume includes work for Qantas, Crown Casino, State Library of Victoria, Foodworks and most notably, he was lead developer on Smiling Mind; one of Australia’s most successful mobile apps.

Proof Partners

We work with these amazing organisations to deliver the full spectrum of services to app startups.

Tax Incentives

Get up to 43.5% of your app development cost back with help from these R&D tax incentive experts.

Startup Investment

Angel investment group investing in early stage, gender balanced startups.

Design Research

Gain deep insights into your customers and put people at the heart of your product.

Delivery Team

Delivering quality mobile applications in a demanding hackathon environment requires a very specific skill set and temperament. We only work with the most talented and experienced local app developers and designers to ensure we deliver the highest possible quality and support for our clients.

Got an App Idea?

Book a FREE discovery meeting with our Proof mentors.